Doubling conversion for a sustainable baby food brand
Lune + Wild makes sustainable frozen baby food. Its Shopify store was slow, full of third-party apps and hard to use on a phone. Building on the theme I'd made for Fieldgoods, I created a faster, customer-focused store with meal bundling and a quiz to help parents choose. Conversion doubled.
- Role
- Designer and Shopify developer
- Platform
- Shopify, Smartr
- Scope
- Theme, meal bundling, meal-plan quiz
What I owned
I designed and built the store on my bespoke theme, chose and styled the bundling app, and designed the meal-plan quiz with the Lune + Wild team.
What we were up against
Users
- The store was slow and cluttered with third-party apps
- It was hard to use on a phone
- Parents weren't sure which meal plan suited their baby
Business
- Raise conversion
- Help parents choose the right plan with confidence
Constraints
- Shopify platform
- Reuse the Fieldgoods theme foundation
01Mobile-first meal bundling
We designed an idealised, mobile-first version of meal bundling in Figma, then I chose Smartr to run it, with custom styling and theming so it matched the brand.
lunewild/lunewild-01.jpg
02A quiz to recommend a plan
I worked with Lune + Wild on a short customer quiz that recommends the right meal plan for a parent's needs, turning a confusing range into a clear next step.
Impact
The new store doubled Lune + Wild's conversion rate.
What I'd take to the next project
- Fewer apps, faster shopReplacing a pile of third-party apps with one well-styled tool made the store quicker and easier to use.
- Reuse what worksBuilding on the Fieldgoods theme let us spend the time on what was specific to Lune + Wild.